Why You’re Getting Impressions From the Wrong People on LinkedIn (And How to Fix It) Hello Reader, If your audience is in SF, Berlin, or Toronto - but your post is only being show to people in London, Sheffield, or Manchester... it's not accidental. It's the LinkedIn algorithm working exactly as designed. Here's what's actually happening (and how to fix it): 1/ LinkedIn tests your content LOCALLY. Even if 80% of your audience is international, LinkedIn runs a small “test” of your post with...
18 days ago • 2 min read
The LinkedIn Algorithm Hates You (Here's How to Fix It) Hello Reader, Just dropped a post on LinkedIn about what actually works in 2025 after 50+ weeks of experimenting. If you want the TL;DR version, check it out here. But since you're subscribed to this newsletter, I'm guessing you want the unfiltered version. The stuff I couldn't fit in LinkedIn's character limit. Let's dive in.(also shared some action items in the end) 1/ Your dead connections are killing your reach This is the most...
25 days ago • 5 min read
How to go viral systematically on LinkedIn In this edition, we'll briefly cover: 3 post types with the highest chance of going viral Workflow we used to come up with viral posts How you can 'test it' for your LinkedIn profile Lets begin! 3 Viral LinkedIn Post Types Third one's the easiest and the .. funniest. Say the quiet part out loudExample: Taking a shot at 'em dashes' or AI-written content in 2023/2024, everyone was annoyed and if you were one of the firsts to say it out loud - you'd...
about 1 month ago • 2 min read
If you want to: grow a following, attract real leads, and turn attention into revenue you need just three types of LinkedIn posts .. used in the right ratio. Let’s break them down (with examples + plug-and-play prompts). 📈 1. The “Subtle credibility building” Post Buzzwords, or titles aren't enough. Instead, tell a story that shows your credibility .. subtly. Example Hook: 👉 “3 years ago, I thought pricing high would scare clients away. Turns out, it was the opposite.” Structure: Setup: A...
about 2 months ago • 2 min read
If you want to: grow a following, attract real leads, and turn attention into revenue you need just three types of LinkedIn posts .. used in the right ratio. Let’s break them down (with examples + plug-and-play prompts). 📈 1. The “Subtle credibility building” Post Buzzwords, or titles aren't enough. Instead, tell a story that shows your credibility .. subtly. Example Hook: 👉 “3 years ago, I thought pricing high would scare clients away. Turns out, it was the opposite.” Structure: Setup: A...
about 2 months ago • 2 min read