If you want to:

• grow a following,
• attract real leads,
• and turn attention into revenue

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you need just three types of LinkedIn posts .. used in the right ratio.

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Let’s break them down (with examples + plug-and-play prompts).

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📈 1. The “Subtle credibility building” Post

Buzzwords, or titles aren't enough.

Instead, tell a story that shows your credibility .. subtly.

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Example Hook:

👉 “3 years ago, I thought pricing high would scare clients away. Turns out, it was the opposite.”

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Structure:

• Setup: A moment of failure, doubt, or learning
• Shift: What changed? What did you realize?
• Result: A real-world outcome or principle that now guides you

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Prompt (use this to write your own):​
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This builds trust + authority .. in a subtle way.

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💥 2. The “Idea People Can’t Ignore” Post

This type has a "chance" at going viral (anyone that 'guarantees' virality is fooling you).

It’s contrarian, bold, and makes people think “I have to comment" -> either to agree, or to disagree. Either way, it gets conversations started in the comments.

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Example Hook:

👉 “If you post ‘authentically’ and still get no engagement, you’re not being authentic. You’re being vague.”​
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Structure:

• Open with a sharp take or insight
• Use contrast or data to back it up
• End with a challenge or thought-provoking question
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Prompt (use this to write your own):

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This gets reach. But more importantly ... it sparks DMs from the people who agree with that take.

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​(Quick Note: The "top" recommendation by Justin Welsh in his LinkedIn Operating System course is "make sure your posts create a 'divide'" - vanilla posts get buried in the noise. To stand out, you need to say the quiet part out loud).

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💼 3. The “Monetizable” Post

This is where growth turns into leads.

You highlight a transformation you helped create without making it sound like a pitch.

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Example Hook:

👉 “This 2-sentence message landed me a $6K client in 24 hours. Here’s exactly what I sent…”

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Structure:

• Mini case study or win
• Break down the “why it worked” behind the scenes
• Invite discussion or curiosity
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Prompt (use this to write your own):​
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This is your silent sales funnel. It builds trust by showing that you're not just a talker, you get results!

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🚀 How frequently should each be posted?​
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If you overdo any specific kind of posts, they lose their impact. Ideally, aim for:

🧠 1 Authority Post

💥 2 Idea Bombs

💼 1 Monetizable Story

(Repeat weekly)

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That rhythm builds audience, trust, and inbound, over time.

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🔧 P.S. Want to create all of these in seconds?

Record your answer to the prompts I mentioned above in the "Add your own idea" section - it will give you 6 variants of a LinkedIn Post. Choose the one that feels best to you - edit a bit, and schedule.

Voice Note -> LinkedIn Posts

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You’re getting this email because you're a LiGo user (safe to assume you're interested in growing on LinkedIn?).

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If that’s not your thing anymore, you can unsubscribe - no hard feelings.
(ok, maybe a little hard feeling)
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But if it is your thing?

Next week, we’ll break down “The Comment Funnel Strategy” that takes lesser time to execute than posting 5 times a week, and gets you more visibility, conversations & DMs.
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Stay tuned!
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Here to help you grow on LinkedIn,

– Team LiGo

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